Paul Bennett

Paul Bennett is IDEO’s Chief Creative Officer. He is responsible for content excellence across IDEO, and is active in developing and publishing new thinking in the field of human-centered and design-led innovation.

Paul, a Brit who spent his early years in Singapore, has had an outstanding international career. He created IDEO’s largest global practice, ran its San Francisco office, extended IDEO’s international reach in founding its presence in China; established and led its New York office, and led new growth to business in Europe.

Paul is a sought-after speaker and is invited to speak at major forums, including: The World Economic Forum; Boao Forum for Asia, TED Global; TEDx Tohoku, Dubai and Amazonia; The Economist Redesigning Business Summit, the American Express Luxury Summit and Tokyo Midtown Opening, and more.

Paul’s thought leadership is also regularly published in a range of influential media, including: the Financial Times, The Wall Street Journal, BBC, BusinessWeek, Harvard Business Review, The Independent, The Guardian, China Entrepreneur Magazine, The Straits Times (Singapore), RV TV (Iceland), To Vima (Greece), Khaleej Times (Dubai), ABC TV (Australia), and more. He has also appeared in prime-time BBC documentary Genius of Design, and documentary, A Meeting of Minds.

Prior to joining IDEO, Paul co-founded the pioneering brand design business, nickandpaul, in New York, where his clients included Coca-Cola, Ford, Johnson & Johnson, and Unilever.


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