How we die matters. What matters even more is how we live – every day fully until our last. The opportunity to do this better is the single greatest opportunity in healthcare – on every level. Caregiver stress; Financial stress; The realities of advanced illness care. This triumvirate is a super storm that is about to take our country to the cleaners – emotionally, physically, financially. And chances are some aspect of it is not just happening to you – it’s happening to your mother, your brother, your neighbor – and everyone you serve. A bad death is a con – but a good death is a gift, and creating a world where we all live our best day until our last is not just possible, it’s an imperative. We don’t need to shy away from this topic – we need to drag it out into the light, roll around in it, and together change the course of history. What’s not to love about that?